ibrid xtra^TM

As with all ibrid^®, ibrid xtra^TM provides access to online and offline digital content via the same interface. The difference here is in its usage, which is dedicated specifically and exclusively to the dissemination of “extra” or bonus content offered on music CDs and movie DVDs.

The world of music, film and television is undergoing a profound mutation. Consumers of all ages now carry mp3/mp4 readers with screens in order to listen to the radio or television broadcasts, USB Flash Drives allow to quickly transfer documents from one computer to another, high speed is now readily available, and pirated copies of songs and films circulate freely.

Yet, despite this fascination with all things virtual, people still enjoy having their content stored on the original storage device – as long as they recognise and appreciate the added value.

The bonus features intended for the computer found on certain CDs and DVDs contribute to the increased interest in these types of physical storage devices while Internet links are often added to improve the interactivity and lifecycle of the bonus content. Though the addition of Weblinks may be a good idea in theory, the user is forced to exit the navigation interface included on the CD or DVD in order to access the Web content: the content must be viewed via a Web browser (Internet Explorer or other).

The ibrid xtra^TM technology solves this problem by allowing online and offline content to be viewed via a single interface in complete transparency; thus providing the user with a much richer viewing experience, in a captive and homogeneous setting, that adds real value to the music CD or movie DVD.

Additionally, by adding Securom^® technology to the CD or DVD, the online content accessible via the ibrid xtra^TM interface may only be viewed on the original CD or DVD (and not on copied versions), providing even more value to the original physical storage unit.

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