Content Development and Translation

More often than not, users visit sites for their textual content. The informational content must therefore be written in a style consistent with the subject matter and adapted to the target audience. This is particularly important in terms of the wording, which can range from everyday language to the most specialised terminology.

In order to provide a truly professional image, it is also essential that the rules of grammar and spelling within the text be impeccable. Regardless of your field of endeavour, one of the best ways to ensure that your company stands apart from the competition is to inspire customer confidence through the development of quality content. Think of how many potential clients might exit your site quickly, simply because they found the textual content to be lacking pertinence or quality?

Content Structure

All content elements must be structured according to a logical order (easily understood by site visitors) to ensure that users have no problems finding their way. Keep in mind that a Website or multimedia application is a lot like a book: structure is required to find your way. And yet, in an effort to cover all their bases directly from the home page, many sites present an endless list of links that should really be grouped by topic. These problems are easily avoided by taking the time required to build proper site structure.

Nexun Media strives to structure your ideas, while transforming them into the right words, to ensure that your message is delivered in the most effective way possible.

Content Development

Content updates and improvements are among the primary reasons for site visitors to return to your Website. The development of original content elements relating to the site subject is therefore an invaluable investment when the number of visitors represents a strategic objective.

What’s more, in today’s business environment where communication with your clientele is critical to your success, the addition of new content provides you with the opportunity to send an email to your subscribers.

Along the same lines, the increasing popularity of RSS feeds, which allow users to receive notices in real time when new content is added to a Website, make the production of new content even more advantageous as they allow companies to reach potential customers directly in their homes before leading them to the appropriate pages on their site.

Nexun Media’s content development portfolio is extensive and would fill several hundred pages if it were consolidated into a single book. You can rely on this wealth of experience when you entrust our experts with your content development requirements.

Content Translation

Due to the effectiveness of global communications and the transport industry, international interactions are now accessible to all businesses and obtaining contracts from international clients has become a realistic objective.

Did you know that 120,000,000 people speak French everyday in the World, of which nearly 10,000,000 are living in Canada?

Hence the importance of providing a French version of your Website and promotional materials; especially if you’re making business in North America and want to prevent your competitors from stealing your clients, as they won’t hesitate to offer the added value of bilingual content.

The translated versions of your content must be error free and properly worded. A weak or poorly worded translation is worse than non-translated text. This is why it must be completed by people whose mother tongue is the target language, before being revised by someone whose mother tongue is the source language for the document in order to ensure the greatest possible concordance between both versions.

It is with these concerns in mind that we have built significant expertise in the development and translation of textual content.

Whether to adapt existing content for the Web, develop content based on manuscripts, provide original content, script an application, correct draft copy, formulate content architecture for a site or multimedia application, or to translate an entire site or just a few paragraphs, Nexun Media has the requisite expertise.

Content Development & Translation Examples

• Content development for sites such as: Isolation Beauport, Services Techniques DHG, Distribution de pièces d'auto Rive-Sud, Nexun Media)
• Content translation for sites such as: Virtual Decorator, ibrid^®, ibrid xtra^TM)
• Content development and translation of numerous original texts for the Rona.ca Website 1, 2, 3)
• Architecture (tree structure) for sites such as: Ville de Lévis, Promenade Samuel De-Champlain, Sico Virtual Consultant
• Scripting of interactive CD-ROMs such as: “Jeu de Loi” for the Minister of Justice (Québec), “Le Cyberplan” – Multimedia tool on Hydro-Québec’s Strategic Plan 2004-2008.

Please visit our portfolio to see more examples of content development and translation.

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